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“You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time” quote from Abraham Lincoln is the most suitable for Pepsi and Coca Cola which are multinational companies and market their cold drinks in India. The cold drinks are of no nutritional value and have harmful pesticides. They hide this fact while advertising their products. Film stars and cricketers are used in the advertisements to misguide the youth of India.

This fact was put in public by Delhi based Center for Science and Environment (the report). They had experiment on the cold drinks and proved that they contain pesticides more than allowed quantity. This report and Swami Ramdev’s aggressive propaganda against these drinks helped to reduce the sell figures of these companies. Foods and Drugs department of Maharashtra have banned sell of these drinks in schools and colleges. Now Sports department of Center has started advising sportsperson not to act in advertisements for cold drinks. Due to this, these companies have to introduce fruit juices.

Sell figures of Coca Cola is reducing since 3 years after the reports. Since the report, sell of Cola drinks reduced about 60%. Even during summers, when generally the sell goes up, did not improve any sell during these three years. Aggressive advertisements also did not work.

During 1977, the ruling party then, had kicked Coca Cola from India. During 1991 Government of Narsimha Rao allowed Pepsi to market its products in India. Thereafter NDA Government gave permission to Coca Cola to sell its products in India. In absence of Coco Cola, Thums UP had covered major market share. But Coca Cola took over the Thums Up. Aggeregate sell of both the companies is about Rs. 6,000 Crore. But Coca Cola has achieved break-even but Pepsi is yet not making any profit mainly due to advertisements and other overhead expenses.

Sharad Pawar and committee accepted that the report is right and drinks contain pesticides. But as usual, as the companies donate huge funds to all parties, the drinks are not yet banned in India. Rajasthan Court had ordered to print on the bottle the quantity of pesticides. Even the Supreme Court ordered the same, but the companies didn’t obey the court and do not print the same as on today.

Increase in sell of fruit juices and Chhaas proves that Indians are now more awareness towards health. Sell of fruit juices in bottles and tetrapack has crossed Rs. 1,800 Crore and is increasing 30% per year. And more interestingly, Indian companies are leaders in the field and Pepsi and Coca Cola are behind them. “Real” a brand of Cadbury has captured 57% of market share. “Tropocana” of Pepsi could not capture even half of the share captured by “Real”. Amul sells curd, Chhaas and Lassi under the brand name “Masti” and the sell is increasing rapidly. Amul sell flavoured milk under the brand name “Cool”. “Energy” milk of Aarey is quite popular in Mumbai. When a glass of juice of sugarcane is available in Rs. Rs. 4-5, only idiots get ready to pay Rs. 10 for drinks with poisonous ingredients.

But these companies are multinational and have plenty of money. Now they are introducing foreign drinks as “health drinks”.

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